Course description
This course is ideal for competent, confident editors who want to extend their client base to include working on website content.
In this course, you will learn how you can apply your editorial and administrative skills in a new area. The course will give you the skills to help you to work efficiently and harmoniously with the website designers and will explain what they will expect of you.
Throughout the course we have devised exercises to show you how to use your new knowledge in practice. There are templates you can download and tailor to organise your own work. We have also linked to books, websites and blogs we have found helpful.
By the end of the course you will:
- understand the opportunities for working on web content and building up your client base
- understand and be able to use tools for communicating changes and managing content
- understand the qualities such as functionality, usability, accessibility and readability and your role in them
- understand the website readers’ needs
- understand how to handle web content at different stages of gestation, from starting with a blank screen to last-minute ‘proofreading’.
View the curriculum
Welcome
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Before you start
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Resource centre
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Unit 1: Getting the work
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Unit 2: The tools of your trade
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- 2 THE TOOLS OF YOUR TRADE: INTRODUCTION
- 2.1 TOOLS FOR COMMUNICATING CHANGES
- Exercise 3: CIEP training page
- Exercise 3: How did you get on?
- 2.2 CONTENT MANAGEMENT SYSTEMS
- Exercise 4: Managing content in WordPress
- Exercise 4: How did you get on?
- 2.3 TOOLS FOR ORGANISING CONTENT
- Exercise 5: Find a site map
- Exercise 5: How did you get on?
- Demonstration: Site maps for complex sites
- Exercise 6: Creating a wireframe
- Exercise 6: How did you get on?
- 2.4 TOOLS FOR EDITING IN PLAIN ENGLISH
- Exercise 7: The Project Board
- Exercise 7: How did you get on?
Unit 3: The qualities of a website
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Unit 4: Editing for your reader
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- 4 EDITING FOR YOUR READER: INTRODUCTION
- 4.1 FIND OUT ABOUT YOUR READER
- Exercise 10: Find out about your reader
- Exercise 10: How did you get on?
- 4.2 FIND OUT WHAT YOUR READER WANTS TO DO
- Exercise 11: Answer your reader’s questions
- Exercise 11: How did you get on?
- 4.3 PROVIDE CLEAR SIGNPOSTS
- Exercise 12: Creating signposts
- Exercise 12: How did you get on?
- 4.4 MOVE WORDS OUT OF THE WAY
- Exercise 13 Move words out of the way
- Exercise 13: How did you get on?
- 4.5 ENGAGE YOUR READER
- Exercise 14: Writerite Publishers!!
- Exercise 14: How did you get on?
Unit 5: Working at different stages
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- 5 WORKING AT DIFFERENT STAGES: INTRODUCTION
- 5.1 LAST-MINUTE PROOFREADING
- Exercise 15: Mytown Court Hotel – web page corrections
- Exercise 15: How did you get on?
- Exercise 16: Mytown Court Hotel – follow-up email
- Exercise 16: How did you get on?
- 5.2 OTHER WEB EDITING TASKS
- Exercise 17: Writing a testimonial
- Exercise 17: How did you get on?
- 5.3 STARTING FROM SCRATCH
- Exercise 18: Jennie's B&B
- Exercise 18: How did you get on?
Course completion
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